Genesis has built a reputation for luxury, comfort, and smart technology. Now the brand is taking things to a whole new level. The all-new 2028 Genesis GV90 is the brand’s flagship SUV, and it is all-electric. Genesis calls it “the most advanced expression of Genesis luxury.”
The GV90 is set to arrive in early 2027. If you’ve been waiting for a large luxury SUV that is both stylish and electric, this is one to watch. At Genesis of Conway, we’re excited to share what you need to know, straight from Genesis.
One SUV, Three Versions
Genesis will offer the GV90 in three versions. Each one has its own personality.
-GV90: This version is built for families and group travel. It offers a spacious cabin with three rows of seats, front massage seats, second-row captain's chairs, and classic doors.
-GV90 Neolun: This version adds Genesis's world-first Neolun Arch Gate doors. It also offers soft ambient lighting, adjustable second-row wing-type headrests, and 4-zone climate control.
-GV90 Neolun First Edition: This is the top of the line. Along with the Neolun Arch Gate doors, it includes a private refreshment refrigerator and genuine wood floors with radiant heating.
A Bold New Design
The GV90 grew out of the Genesis Neolun Concept, and you can see that influence in its clean, simple look. Genesis describes the style as "gracefully understated yet unmistakably head-turning." In other words, it does not need flashy details to stand out.
Up front, the GV90 has slim, jewel-like Micro-Lens Array headlamps made with laser-cut technology. It can also ride on available 24-inch forged alloy wheels, which give it a strong, upscale stance. Genesis has shown the GV90 in colors such as Baena Green, Seychelles Beige, and Sonoran Navy.
The Neolun Arch Gate Doors
One of the most talked-about features is the available Neolun Arch Gate doors. Genesis calls them a world-first entryway. These doors open and close independently, and they hide the B-pillar, which is the post that normally sits between the front and rear doors. Without that post in the way, getting in and out of the SUV feels wide open and easy.
A Lounge-Like Interior
Inside, the GV90 is designed to feel more like a private lounge than a typical car. Genesis says the cabin brings together "curated comfort, timeless design, and intelligent technology."
Here are some of the highlights:
-Swiveling front seats. Available first-row Swiveling Seats are designed to bring passengers together.
-Premium materials. The cabin offers available poplar wood, Nappa leather, and fine textile finishes.
-Room for everyone. The GV90 offers three-row seating, so there is space for family and friends.
-Comfort features. Depending on the version, you can get front massage seats, second-row captain's chairs, 4-zone climate control, and a refreshment refrigerator.
If you love the quiet, comfortable feel of Genesis vehicles, you may also enjoy our post on how Genesis delivers a quiet, luxury driving experience.
All-Electric Performance
A two-motor electric system powers the GV90. Genesis says it delivers "responsive all-electric performance" and glides smoothly down the road.
A big part of that smooth ride comes from its advanced multi-chamber air suspension. This system helps soak up bumps for a comfortable ride. It can also lower the SUV to make it easier to get in and out, which is a nice touch for kids, older passengers, and anyone wearing nice clothes.
When it is time to recharge, the GV90 offers rapid charging capability. Genesis says this helps minimize interruptions to your drive, so you can spend less time waiting and more time on the road.
Cinematic Entertainment and Technology
Genesis wants every drive in the GV90 to feel like an experience. Here is how it does that:
-A huge display. The GV90 features a 24.6-inch display.
-Premium sound. An available Bang & Olufsen 3D surround sound system with Dolby Atmos fills the cabin with rich, detailed audio.
-Routines. Five available Routines work together to adjust the displays, lighting, scent, sound, and climate settings. With one choice, you can set the mood for the whole cabin.
Want to learn more about Genesis tech? Check out our post on smart technology in the Genesis lineup.
A World-First Safety Feature
Genesis says the GV90 "stands at the forefront of automotive invention." One great example is its world-first roof airbag. This new feature shows how Genesis is thinking about protecting passengers in new ways, especially in an SUV designed for lounge-style comfort.
Explore More Genesis Options While You Wait
The GV90 is not here just yet, but there is plenty to love in the Genesis lineup today. If you need three rows of seating now, read Does Genesis Offer a Third-Row SUV? Meet the 2026 Genesis GV80. Curious about going electric? Our comparison of the 2026 Genesis Electrified GV70 vs. the 2026 Cadillac LYRIQ is a great place to start.
You can also browse our 2027 Genesis model research page to learn about the newest models heading to our showroom.
Visit Genesis of Conway
The 2028 Genesis GV90 is shaping up to be one of the most exciting luxury SUVs on the way. At Genesis of Conway, we would love to help you get ready for it.
Stop by our dealership at 1075 Collier Drive in Conway to check out the latest 2027 Genesis vehicles in person. If you have any questions about the 2028 GV90, our team is happy to help. Contact us or check our hours and directions to plan your visit today.