Genesis keeps growing, and the 2027 lineup shows just how far the brand has come. From a sporty sedan to a full range of gas and electric SUVs, Genesis has a vehicle built for almost every kind of driver in Conway, AR. Here at Genesis of Conway, we break down what the 2027 lineup includes and which vehicle might be the right fit for you. GV60: The Compact Electric SUV The GV60 remains Genesis's smallest all-electric SUV, and it is still one of the most fun vehicles in the lineup to drive. Pricing starts at $46,250 for the base trim, and every GV60 comes with a striking cabin built around the brand's signature "Crystal Sphere" shifter, along with fast charging that gets you back on the road quickly. Buyers who want more excitement can step up to the GV60 Magma, which starts at $69,950 and adds a sportier body kit, unique wheels, and extra power for drivers who want their electric SUV to feel like a performance car. You can read more about this bold new look in our post on the 2026 Genesis Magma lineup, which carries forward into the 2027 model year. GV70 and Electrified GV70: Small SUV, Two Ways to Power It The GV70 continues to be one of Genesis's best-selling models, and for 2027, it starts at $49,350. It gives drivers a sporty, upscale small SUV with a gas engine, a dual-screen display, and a cabin that feels far more expensive than the price tag suggests. For shoppers who want to go electric without stepping up in size, the Electrified GV70 starts at $58,500 and delivers the same striking design, zero tailpipe emissions, and quick, smooth acceleration. We covered many of the GV70's standout features in our post on what you need to know about the Genesis GV70. GV80 and GV80 Coupe: Room for the Whole Family Families who need more space often land on the GV80. It starts at $58,850 for 2027 and offers three rows of seating, room for up to seven or eight passengers depending on the layout, and Genesis's signature comfort. Soft leather, a large panoramic sunroof, and a smooth, quiet ride make long drives around Conway feel effortless. For buyers who want a bolder look without sacrificing interior space, the GV80 Coupe starts at $77,200. It trades a bit of headroom in the back for a sleeker roofline and a more athletic stance, all while keeping the same upscale materials found throughout the GV80 lineup. G80: The Sedan That Still Turns Heads Not every Genesis buyer wants an SUV, and the G80 sedan is proof that a well-built sedan still has plenty of fans. Starting at $59,450, the G80 offers a smooth ride, a quiet cabin, and styling that makes it easy to spot on the road. It remains one of the more affordable ways to get into a true luxury sedan, and it still competes closely with sedans from far more expensive brands, all while backed by the same standard technology and driver assistance features found across the rest of the lineup. Technology Across the Lineup No matter which 2027 Genesis you choose, you will find many of the same driver-friendly features carried across the lineup. Highway Driving Assist helps keep your vehicle centered in its lane and at a safe distance from traffic on the highway. You can read more about how it works in our post on Highway Driving Assist. Genesis Connected Services also comes standard across the brand, letting you check on your vehicle, lock the doors, or start the engine right from your phone. Find Your 2027 Genesis at Genesis of Conway Whether you want a compact electric SUV, a family-friendly three-row SUV, a sporty coupe-style SUV, or a comfortable luxury sedan, the 2027 Genesis lineup has something for nearly every driver in Conway, AR. Browse our new vehicle inventory to see what is available now, or check out our current new vehicle specials to find the right deal for your budget. Ready to get started? Get preapproved online before you even step onto the lot, and stop by Genesis of Conway to see the 2027 lineup for yourself.